Top 5 Beauty Retail Apps on iOS in Russia: Q1 2025 Performance

In the first quarter of 2025, the performance of the top beauty retail apps on iOS in Russia showcased interesting trends, according to Sensor Tower data.

Gold Apple: beauty store saw a notable increase in weekly downloads. Starting at around 73K in early January, downloads peaked at 90K in early March. The weekly active users mirrored this growth, rising from 2.2M to over 3M by March.

For ЛЭТУАЛЬ: косметика, парфюмерия, downloads started at 51K, then fluctuated, peaking at 80K in February before settling at 34K by the end of March. Active users increased from 1.1M to 1.5M mid-quarter, before declining to 864K.

РИВ ГОШ: интернет магазин began the quarter with 31K downloads, experiencing a mid-quarter peak of 33K, before ending at 14K. Active users showed a similar pattern, peaking at 277K in March.

Подружка: магазин косметики maintained consistent downloads around 14K, with a spike to 18K in early March. Active user numbers showed a peak at nearly 198K in March, before a decline to 112K.

Finally, ILE DE BOTE - Beauty & Fashion had more modest download numbers, starting from 4.5K and peaking at 7.8K in March. Active users grew from 27K to 32K by the end of the quarter.

These insights highlight the dynamic nature of the beauty retail app market in Russia. For more detailed analytics, visit Sensor Tower.